They do not own their own accounts
The ad account, the domain or the site itself sits inside the agency. Leaving means starting again, which is exactly what it was designed to mean.
WHY FIRMS SWITCH
Why Firms Leave Their Agency And Come Here
Almost every firm we take on has been burned once already. The pattern is consistent enough that it is worth writing down — including the parts that will tell you we are the wrong choice.
- You own every account
- No media markup, ever
- Thirty days' notice, no lock-in
0
Media markup
30
Days notice
100%
Accounts in your name
THE PATTERN
What we hear on nearly every first call
If two or more of these are familiar, the problem is structural rather than a matter of trying harder.
The reports never mention cases
Impressions, clicks, positions, sessions. Nothing that connects to whether the firm signed anybody.
Nobody has touched the ad account in months
Same negative keyword list as launch day, no lead disputes filed, budget split unchanged since the first month.
The contract renewed itself
Twelve months, auto-renewing, with a notice window that passed while everyone was busy.