Waiting on content
The single most common cause of a delayed LSA launch. Your profile needs accurate service descriptions, coverage areas, and photos before Google will review it — we draft it all so you’re approving, not writing from scratch.
HOW IT WORKS
What Actually Happens After You Say Yes
Every step has a fixed input from you and a fixed output from us. You are running a caseload, so the process is built around the smallest amount of your time that still produces a good result.
- Roughly four hours of your time in month one
- A written output at every step
- Nothing launches without your sign-off
4 hrs
Your time, month one
14
Days to first ads
21
Days to a live site
WHY IT IS BUILT THIS WAY
The four ways LSA campaigns normally stall for law firms
None of these are technical problems. All of them are avoidable with a process built specifically for how Local Services Ads work for legal practices.
Approval by committee
One named decision-maker at your firm agreed before we started. Every day your LSA profile sits unverified is a day another firm’s ad is answering the calls you should be getting.
Scope drift
Adding practice areas or featuring additional attorneys on your LSA profile is quoted before it’s built. Each new attorney needs their own license verification, so we scope that upfront, not after the invoice arrives.
No measurement until the end
Lead tracking and dispute management go live before launch, not after. Otherwise your first month of spend includes leads you never flagged — wrong practice area, out of area, spam — that Google would have refunded if disputed in time.