Question 1

Why do you publish your prices?

Accepted Answer

Because the alternative wastes everyone's time. A firm that has to sit through a discovery call to learn the price has already learned something about how the relationship will be run. Publishing it means the conversations we do have are with firms for whom the number works.

Question 2

Is ad spend included in the retainer?

Accepted Answer

Yes. The retainer covers the management and the media as one figure, so you get a single invoice instead of our fee plus whatever the platform billed that month. Because the budget is inside the retainer, the retainer rises with it — a firm running $8,000 a month in a contested market is not on the same figure as one running $1,000. The budget is agreed before it is spent, it does not change without your approval, and the monthly read-out shows what went to media and what it produced.

Question 3

What happens to our accounts if we leave?

Accepted Answer

You keep all of them. The Google Ads account, the Business Profile, the website, the pages and the content are the firm's property throughout. We hand over administrative access and stop. There is no proprietary platform that stops working when the retainer does.

Question 4

Is there a minimum term?

Accepted Answer

No. Engagements run month to month with thirty days' notice. Local SEO does take about ninety days to show meaningful movement, so leaving at month two is unlikely to be a fair test — but that should be your judgment to make, not a contractual restriction.

Question 5

Do you charge a setup fee?

Accepted Answer

No. The first month includes the audit, the Google Business Profile build and the tracking setup at the ordinary monthly rate. A separate setup fee is a pricing tactic rather than a reflection of cost.

What It Costs

What the price does and does not cover

The ad budget is inside the retainer

Third-party tools are passed through

You own everything we build

There is no setup fee