Over what period?
A 300% lift over one month against a bad month is noise. Every figure here is measured over at least ninety days.
RESULTS
The Numbers, With The Caveats Attached
Every figure below comes from a real engagement. Where a result depended on something specific to that firm, we say so — a number without its context is marketing, not evidence.
- Real engagements, anonymized
- Measured in signed matters
- Context stated, not hidden
2.4x
Median lift in form fills
-38%
Cost per signed case
+240%
Map pack impressions
HOW TO READ THESE
Four questions to ask any agency's case study
Including ours. If a number cannot survive these, it is decoration.
From what baseline?
Doubling two leads is not the same as doubling two hundred. Where the starting point was low, we say so.
Measured how?
Impressions and clicks are the easiest numbers to move and the least useful. Ours are calls, forms and signed matters with tracking to the source.
What else changed?
If the firm also hired two paralegals and started answering the phone at night, that mattered. We name it rather than take the credit.