Terms of Service

The services

We provide digital marketing services to law firms, which may include search engine optimization, paid search management, website design and development, content production, review management and reporting. The specific scope is set out in your engagement.

No guarantee of results

Search engines and advertising platforms control their own ranking and delivery, and we do not. We do not guarantee any particular ranking, volume of inquiries, cost per inquiry or number of signed matters. Any figures shown on this site are examples of past outcomes for other clients and are not a promise of what your firm will achieve.

Anyone guaranteeing first-page rankings is describing something they cannot deliver. We commit to the work, to the measurement, and to reporting honestly what it produced.

Your responsibilities

• Providing accurate information about your firm, your admissions and your practice areas.
• Reviewing and approving content and advertising before publication, including for compliance with the rules of professional conduct that apply to you.
• Maintaining your own professional liability insurance and bar compliance.
• Paying invoices when due and paying advertising platforms directly for media.
• Responding to inquiries our work produces — we cannot convert a lead you do not answer.

Professional conduct and advertising rules

Lawyer advertising is regulated by the bar of each state, and the rules differ. Some states require advertisements to be filed for review. Some restrict solicitation after an incident. Some reserve terms such as "specialist" to formal certification.

We build campaigns with those requirements in mind and will raise them with you, but you remain responsible for compliance with the rules that apply to your admissions. We are not your lawyer and nothing we provide is legal advice. Where a campaign raises a question under your state's rules, you should obtain your own advice before it runs.

Fees and payment

Retainers are billed monthly in advance unless your engagement says otherwise. Advertising spend is paid by you directly to the advertising platform and is not included in the retainer. Third-party software is passed through at cost.

Invoices are due on receipt. We may suspend services on accounts more than 30 days overdue, after notice.

Term and termination

Engagements run month to month unless agreed otherwise, and either party may terminate on 30 days' written notice. On termination we will hand over administrative access to the accounts, profiles and assets that belong to you, and invoice for work performed up to the end of the notice period.

We may terminate immediately if asked to do something that would breach a law, an advertising platform's policies, or the rules of professional conduct.

Ownership of work

Subject to payment, you own the content, pages, campaigns and accounts we create for you. Your Google Ads account, Google Business Profile and website remain your property throughout, and we do not hold them hostage at the end of an engagement.

We retain ownership of our own methods, templates, internal tools and general know-how, and may use anonymized, non-identifying performance data to improve our services.

Confidentiality

Each party will keep the other's confidential information confidential and use it only for the purpose of the engagement. We recognize that a law firm's client information is subject to professional obligations and we will treat any such information we encounter as confidential and limit access to those who need it.

Exclusivity

We do not take on two firms competing in the same practice area and the same market, because doing so would mean working against ourselves. Exclusivity, where agreed, is recorded in your engagement.

Website use

• You may not use this site for any unlawful purpose or in breach of these terms.
• You may not attempt to gain unauthorized access to any part of the site or its systems.
• You may not scrape, copy or republish the content of this site without permission, other than normal search engine indexing.
• You may not submit false information or another person's information through our forms.

Intellectual property in this site

The content, design and code of this site are owned by us or our licensors and are protected by intellectual property law. You may view and print pages for your own reference. Any other use requires our written permission.

Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special or consequential loss, or for lost profits or lost business, arising from these terms or the services.

To the fullest extent permitted by law, our total liability arising out of or relating to the services is limited to the fees you paid us in the three months before the event giving rise to the claim.

Nothing in these terms excludes liability that cannot lawfully be excluded.

Indemnity

You agree to indemnify us against claims arising from content or claims you approved for publication, from your breach of the rules of professional conduct applicable to you, or from information you provided that was inaccurate or that you did not have the right to provide.

Governing law

These terms are governed by the laws of the State of Georgia, without regard to its conflict of laws provisions, and the courts of Georgia have exclusive jurisdiction over any dispute, subject to any different provision in your engagement letter.

Changes to these terms

We may update these terms. The date at the top of this page shows when they were last changed, and continued use of the site after a change means you accept the updated terms. This version is dated 3 August 2026.