Nobody is claiming maritime search
Jones Act, longshore and harbor worker claims are federal-track, high-value and almost entirely unmarketed locally. The search volume is modest and the competition is close to nil.
LAW FIRM MARKETING · SAVANNAH
Marketing For Savannah Law Firms
Savannah is the only Georgia market with a working deepwater port, and that changes the legal economy around it. Maritime injury, Jones Act claims, longshore work and cargo disputes sit alongside a heavy tourism-driven personal injury and hospitality caseload. Almost no Savannah firm markets the maritime side at all.
- Maritime and Jones Act intent, largely unclaimed
- Tourism-driven injury volume, seasonal
- Chatham County search, built deliberately
#4
Container port in the United States
2
Economies driving the caseload
90
Days to visible movement
THE PROBLEM
Two economies, one generic website
Savannah firms typically run the same site a firm in any mid-sized city would run, which misses both of the things that make this market unusual.
Your injured client is not in Georgia
A visitor hurt on River Street searches from home in Ohio a week later. Pages written for a resident, and geotargeting set to Chatham County, never reach them.
The caseload is seasonal and the budget is not
Spending the same amount in January as in April wastes a quarter of the year's budget on a quarter with a fraction of the demand.
The historic district is a different market
Hospitality, premises and dram shop matters concentrate in a few blocks. Those searches are specific and reward pages that are equally specific.