The firm above you simply has more reviews
When five firms sit within a mile of the same courthouse, proximity stops separating them. Review count, recency and reply rate do. That is a solvable problem and most firms never work it.
LAW FIRM MARKETING · MARIETTA
Marketing For Marietta Law Firms
Marietta firms compete on a different axis to Atlanta ones. The Cobb County courthouse sits two blocks off the Square and so do half the firms in the county, which means your competition is not a television advertiser — it is the practice four doors down with three hundred more Google reviews than you.
- Cobb County search, not metro-wide guesswork
- Reviews treated as the ranking factor they are
- Built for a market decided on the Square
1
County that decides your rankings
3
Map pack results above everything else
90
Days to visible movement
THE PROBLEM
What actually decides rankings in Cobb County
In a single-county market the ranking factors compress. Proximity is roughly equal between competitors clustered around the same courthouse, so the tie is broken somewhere else.
Your address says Atlanta
A profile that lists an Atlanta mailing address while the office is on Roswell Street confuses the one signal that matters most in a county-sized market.
One page for the whole practice
A single "practice areas" page cannot rank for family law, criminal defense and probate at once. Cobb searches are specific and reward pages that are equally specific.
No tracking on the phone number
Most Marietta inquiries arrive as calls, not forms. Without call tracking every one of them is attributed to nothing and the budget gets set by guesswork.