How We Create A Brand Identity and Mock-Up Using Figma

Figma Brand Identity Panzi Digital Agency

Why is brand identity important for your online presence?

Brand identity keeps everyone aligned on each aspect of your brand reputation and empowers your entire team to make decisions faster. We’ve outlined some reasons behind effective brand identity.

  1. Sets the foundation
    What makes your brand, Your Brand? How will users not only identify you among competitors – how will they identify with you?

Thinking through and identifying the rules and standards that make your brand will be the foundation that you will build off of. This can be intimidating and overwhelming, but remember that it’s okay for your brand to evolve. Your guidelines can and should be a living document.

Here’s a video showcasing us using a design tool called Figma to create the entire Brand Identity for one of our clients.

  1. Creates brand consistency
    Consistency in your brand ensures a single unified experience across all platforms. Brand identity increase the chances of more customers perceiving your brand in similar ways rather than different experiences. You gain control of the conversation.
Micah Lotemo Brand Identity
  1. Your brand remains recognizable
    Because of the saturation of the market you may be in, it’s crucial to differentiate yourself from your competitors and become easily recognizable. This also doesn’t mean you need to reinvent the wheel or do something obnoxious.
Panzi Digital Agency logo

More To Explore

2020 Changes To SEO Algorithms

2020 Changes To SEO Algorithms

If you’ve been in the SEO game for a while then you know that the Google algorithm is constantly changing. What worked ten years ago in the industry is effectively obsolete today. For example, remember the days when companies would throw a bunch of keywords in white...

The Difference Between UX And UI Web Design

The Difference Between UX And UI Web Design

If you’re looking at reworking your website with web design services, you’ve probably heard the terms UX and UI thrown around. But what in the world are these seemingly nebulous concepts? Do they actually stand for something or are they just words that web designers...