Disclaimer

References to advertising rules

Several pages on this site summarize the lawyer advertising rules of particular states — filing requirements, solicitation restrictions, specialization certification and similar. Those summaries are provided as general background for firms considering a campaign, and they were accurate to the best of our knowledge when written.

Rules change, they contain exceptions and definitions that a summary cannot carry, and how they apply depends on your specific facts. Do not treat anything here as a statement of what your bar currently requires. Confirm the current position with your own state bar or your own counsel before relying on it.

Results and figures

Statistics, percentages and case examples on this site describe outcomes achieved for particular clients in particular markets. They are illustrative. Marketing results depend on your practice area, your market, your competition, your budget, the state of your existing assets and how quickly your firm responds to inquiries.

Nothing on this site is a promise or guarantee of any particular ranking, inquiry volume, cost per inquiry or number of signed matters.

External links

This site may link to other websites. We do not control them, we are not responsible for their content or their privacy practices, and a link is not an endorsement.

Accuracy and availability

We take care to keep this site accurate and current, and we cannot guarantee that every page is free of error or fully up to date. The site is provided on an "as is" basis, and we do not warrant that it will be uninterrupted or error-free.

Testimonials

Testimonials and quotes on this site reflect the experience of the individuals quoted. They are not a guarantee that you will have the same experience. Where a quote is attributed by role and practice rather than by name, that is at the request of the client concerned.