Why is brand identity important for your online presence?
Brand identity keeps everyone aligned on each aspect of your brand reputation and empowers your entire team to make decisions faster. We’ve outlined some reasons behind effective brand identity.
- Sets the foundation
What makes your brand, Your Brand? How will users not only identify you among competitors – how will they identify with you?
Thinking through and identifying the rules and standards that make your brand will be the foundation that you will build off of. This can be intimidating and overwhelming, but remember that it’s okay for your brand to evolve. Your guidelines can and should be a living document.
Here’s a video showcasing us using a design tool called Figma to create the entire Brand Identity for one of our clients.
- Creates brand consistency
Consistency in your brand ensures a single unified experience across all platforms. Brand identity increase the chances of more customers perceiving your brand in similar ways rather than different experiences. You gain control of the conversation.
- Your brand remains recognizable
Because of the saturation of the market you may be in, it’s crucial to differentiate yourself from your competitors and become easily recognizable. This also doesn’t mean you need to reinvent the wheel or do something obnoxious.